As a founding partner of the newly-minted SoFi Stadium in Los Angeles, Davis Elen and Toyota were given the opportunity to add Toyota design elements to the stadium’s unique Toyota Patio, which includes a bar, lounge and patio area. Our goal was to create an environment that would be relaxing and enjoyable for sports fans and concertgoers alike. The stadium itself is so stunning — taking inspiration from the Southern California climate and culture, with an eye on the future — that we wanted to add to an elegant space in a way that didn’t feel disrupted by the Toyota brand but rather enhanced by it.
The Toyota Patio
The Toyota Patio is a large, indoor-outdoor space that features a unique architectural feature with a terraced landscape design, with several distinct bars and attractions. As you walk around it, you’ll see various pieces of Toyota branding elegantly built into the existing area. You also notice two of our hottest vehicles featured prominently – the GR Supra and new Tacoma TRD Pro.
Step inside the TRD Pro Club for an assortment of delicious snacks and, most importantly, a full bar. The TRD logo, present on all Toyota TRD Models, is showcased on the back bar, creating a dynamic presence in an otherwise busy area.
Davis Elen and Toyota were honored to be part of such a historic project woven into the fabric of Los Angeles. Make sure to go check it out and congratulations to the L.A. RAMS, the 2022 Superbowl LVI Champions.